Online gambling firm BetVictor has been named as the new shirt sponsor of Fulham, the London-based side recently promoted to England’s Premier League.
BetVictor was today (Monday) announced as Fulham’s shirt sponsor and ‘Main Team Partner’ in a deal covering the 2020-21 and 2021-22 seasons.
The BetVictor logo will be worn on the front of the first team’s shirts and the women’s team’s shirts, while BetVictor branding will feature “prominently” around Fulham’s Craven Cottage on matchdays, as well as on the club’s new official website and on social media platforms.
BetVictor replaces Dafabet, another betting operator, as the club’s shirt sponsor.
Dafabet became Fulham’s main sponsor when the club returned to the top flight in 2018-19, penning a two-season contract in a record agreement.
Fulham FC statement:
Fulham Football Club is delighted to welcome global gaming brand BetVictor as its new Main Team Partner, until summer 2022.
The two-year deal will see the BetVictor logo displayed on the front of the playing shirts worn by the Club’s First Team and Women’s Team for the duration of the partnership.
As well as presence on the playing and adult replica shirts, BetVictor branding will feature prominently around Craven Cottage on matchdays, as well as on the Club’s new official website fulhamfc.com and social media platforms.
BetVictor is an online sports and casino gaming company with a proud history stretching back over 70 years. As the creator of award-winning campaigns and products, their proprietary technology enables them to deliver a premium and safe betting service putting customers at the heart of their business.
As the Club’s Main Team Partner, the BetVictor brand will receive extensive global exposure with the Premier League watched by a worldwide audience of over 3 billion people annually.
Of the partnership, BetVictor CEO Andreas Meinrad commented: “We're really excited to be teaming up with Fulham FC and are confident of a successful season ahead for both of us.
“The Premier League always provides compelling drama. We know how much football means to our customers and we share their enthusiasm for the beautiful game. It’s all eyes on Craven Cottage for Saturday's big kick-off."
Alistair Mackintosh, Fulham CEO, added: “We welcome BetVictor on board as our Main Team Partner and look forward to working with them this season as we begin our Premier League campaign against Arsenal at Craven Cottage this weekend.
“BetVictor shares our passion for success and we hope to develop our relationship further throughout the duration of the partnership, in order to achieve and exceed our goals.”