Bryan Robson believes the next month will "make or break" West Brom's hopes of surviving in the Premiership.
The Baggies have won only one of their opening 22 league matches and are five points adrift of the safety zone.
But they now face four of the five sides immediately above them in the table during the forthcoming four week period - starting with Sunday's televised clash at Fulham.
New signing Kevin Campbell, snapped up on a free transfer from Everton, is expected to make his debut at Craven Cottage.
Albion then have to face Crystal Palace, Norwich and Southampton in quick succession and their confidence has been lifted by a four-game unbeaten run.
Robson saw the side secure their first win since he replaced Gary Megson in early November in last Saturday's FA Cup tie at Preston.
He said: "It was great to get a win at Preston in the FA Cup but not just because of the win. We've now gone four games unbeaten which is good for the confidence of the lads.
"It also sets us up nicely for the really important month we've got coming up. It's make or break. There is no getting away from that.
"What we do against the teams around us will structure our season. If we get good results against them we'll bring them back into the relegation zone with us.
"It's a matter of us doing our job. The lads do believe they can turn it around and the thing for me now is to make sure I bring in a few new faces to boost the lads as well."
Campbell faced a similar scenario when he joined Everton just before the transfer deadline in March 1999 and scored the goals which kept them in the top flight.
Now he is on a similar mission and confident that he can succeed. He said: "I think there is a good squad here and, with a few additions, I think we could really jump up the table.
"I really believe that. I wouldn't have joined if I didn't think that was the case. I think the players in the team can do better and will do better. They've started to turn their form around in recent weeks."
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