Fulham are rewarding loyal fans and hoping to cash in on their record-breaking start by offering a price freeze deal for next season.
They are top of Division One after nine straight League wins and chairman Mohamed Fayed is guaranteeing no increases for anyone who has a season ticket for this campaign.
Supporters who buy a pass before the end of October will also benefit from the deal and the club hope this will bring a rise in sales.
In a letter sent to fans today, Fayed said: 'The support for the team has been tremendous, both home and away, and this has certainly helped them to achieve Fulham's best ever start to a season.
'The club would not exist if it were not for supporters who have made a commitment.
'In recognition of this, I have decided to freeze the season ticket prices and guarantee you will be able to secure your existing place at the Cottage next season. This price freeze applies no matter what division Fulham are playing in.'
Fayed's club are favourites to win promotion to the Premiership after their excellent start and would have been expected to increase ticket prices substantially.
Demand for places at Craven Cottage, which has a capacity of just less than 20,000, would be high if Fulham made it into the top flight.
Fayed's spokesman Max Clifford said: 'He is trying to show everyone that he is giving something back. I cannot imagine too many other club chairman doing what he is doing.'
It is unusual for clubs not to take advantage of increased interest and demand in their teams. Among the exceptions last season were Charlton, who ran a similar scheme to Fulham's after winning promotion, and Tottenham, who froze their season ticket prices. But Fayed has said he is determined to make Fulham a value-for-money club for fans.
He has a pricing policy that aims to keep them among the cheapest 10 per cent of clubs in the region and is committed to subsidising all away travel so the maximum cost is £10 for adults and £5 for children.
Investment in the club's community department also means it is one of the largest in the country, reaching more than 32,000 children each year through its schemes.
Meanwhile, Fulham defender Terry Phelan has resumed training after a period away from the club suffering from depression.
Managing director Michael Fiddy said: 'We look forward to Terry making a positive contribution over the forthcoming months.'
Source Soccernet By Leo Spall