The gap between football's elite
and lower league clubs has never been greater, according to a
report on the sport's finances published on Tuesday.
Massive new television deals, combined with an almost insatiable
public demand, has led to ``football plc'' being promoted into
the billionaire league in the City.
But according to the latest annual report from accountants Deloitte
& Touche, top clubs like Manchester United are soaring further
ahead of those in the lower echelons of the Nationwide League.
Gerry Boon, the head of Deloitte and Touche's football industry
team, warned that club chairmen urgently need to get the game's
finances back onto a firm foundation.
Spiralling wages, transfer deals and television revenue meant
that football had never been more awash with cash, the report
said.
But without proper management, the future of some clubs - especially
those desperately investing to try to get promotion to the Premiership
- could become unsustainable.
Mr Boon said that for the first time, the income of England and
Wales' 92 professional league clubs had broken the £1 billion
barrier last season.
By 2001-02 Deloitte & Touch predicted that Premiership and Nationwide
League clubs' turnover would reach £1.3 billion and £500 million
respectively.
The last available figures, taken from the accounts of 83 clubs,
revealed that in 1998-99 income rose by 10% to £951 million, while
the latest round of broadcasting rights will mean that even that
figure will look like small change in years to come.
One stark contrast highlighted by the report, however, was that
the 20 Premiership clubs made a combined operating profit of £69
million - the same total collectively lost by 72 Nationwide League
outfits.
And while turnover rose by an average of 10% in the professional
game, players saw their pay packets bulge by an extra 18%.
Since the 1993-94 season wages in the Premier League have risen
by an average of 30% a year, while rises in lower leagues have
generally been less spectacular.
Spending on transfer fees also massively increased, by £89 million
to £316.9 million in 1998-99.
Mr Boon said: ``Football has come of age commercially with another
impressive year. But clubs continue to spend the increases (in
income) on transfer fees in particular, and wages.
``With the recently agreed broadcasting rights deals set to bring
£2.4 billion of revenue into the game over the next four years,
the challenge for clubs will be to manage their money sensibly
and ensure that some of it goes on strengthening business infrastructure
rather than straight into the players' pockets.''
The report said that 80% of all clubs now have a wage bill exceeding
two thirds of their income, compared to 60% in 1995-96.
Only four clubs spend less than half their turnover on wages.
Mr Boon said: ``These are worrying signs. Wage restraint, or
more importantly managing the costs against incomes, is now more
critical than ever before.
``Provided a club's board and management team is approaching
the task in a sensible, business-like manner, then fans, journalists
and everybody else involved in club football should seek to support
the chairmen and managers in this increasingly difficult task.''
According to the report, the average Premier League club is now
five times larger than its Division One counterpart.
Because of the vast rewards offered by the Premiership, many
clubs are spending huge amounts in bids for promotion to it.
Mr Boon warned: ``Too many clubs over-extending themselves in
pursuit of one of the coveted spots in the Premier League cannot
result in a healthy situation for football.
``Wages in the lower divisions are far too high for long term
financial strength and survival. A gamble to break into the Premier
League may cripple clubs with long term commitments to expensive
players if it fails to pay off.
``We are seeing polarisation within the leagues where top paying
clubs are able to outpay the low payers four and a half times
over.''
He hoped there would be a ``trickledown'' effect associated with
the new deal for broadcasting rights.
Mr Boon explained: ``The shot in the arm from the new TV deals
paradoxically presents many clubs with a predicament. Can the
clubs hold onto the windfall or will it trickle through their
fingers into the bank accounts of overseas clubs or the pockets
of the players?
``The new TV (and Internet) deals offer Football League clubs
a once-in-a-lifetime opportunity to stabilise their financial
condition.
``It will no longer then be quite such a desperate struggle to
climb out of Division One - and remaining there might realistically
(and sensibly for many) represent the pinnacle of ambition for
a large number of clubs.
``We just hope that this opportunity is taken - we fear it will
not be.''