Fulham boss Chris Coleman has stressed the need for his squad to take a "positive" attitude into each Barclays Premiership match this season.

The Cottagers have yet to record a victory from their three games so far this season, and were beaten 4-1 by Arsenal at Highbury on Wednesday night.

Coleman, though, was still able to take heart from the showing against the Gunners.

Stand-in goalkeeper Tony Warner saved an early penalty from Lauren, before Claus Jensen gave the visitors a shock 23rd-minute lead with a brilliant dipping effort from just inside the area, although a brace each from Pascal Cygan and Thierry Henry eventually ensured victory for Arsenal.

Coleman feels a "positive" approach will bring results against many lesser sides in the top flight, with whom the west-London club can expect to be jockeying for position over the course of the campaign.

"We can have two different mindsets this season," reflected the Welshman.

"We could have the mindset that, while we should probably not get relegated, we could end up finishing 13th or 14th - that is the easy way to think."

Coleman declared: "We have got to think - let's get 40 points as soon as possible and then push on from there. As soon as we get that, we can then go and push on into the top 10.

"That would be a great achievement and we have got to be positive."

"While giving everything for every game, we have got to concentrate on teams around us, they are the big ones for us, the six pointers - there is no hiding from that."

Everton Manager David Moyes believes Everton have had a tough start to the new campaign and Moyes said: "In lots of ways the season starts for us now.

"We've had Champions League qualifiers as well as facing Manchester United and then Bolton away in the first three or four weeks.

"I don't know if it could have been tougher for any Premier League side.

"But we have come through it quite well performance-wise and the boys are in good spirits. Overall I am pretty content and now we move on."

Fulham go into the match on the back of a heavy defeat by Arsenal but Moyes is aware of his side’s poor record at Craven Cottage.

"If the the team continue to play as well as they have done recently and maybe take or two chances I am not worried about the game, " he said.

"But it was be hard as the scoreline flatted Arsenal. We will have to play well to get something from the match."